To access the Facebook Ad Library, navigate to your competitor’s Facebook page. After navigating to a section called “Page Transparency”, a link will open that leads to the Facebook Ad Library. Clicking on this link will show you the ads that are active on that page. Using this method, you can get information about competitors of interest and their advertising campaigns.
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Using URL
You can also use a URL to gain access. To do this, you need to navigate to the Facebook Ad Library web portal and search for ads by entering a keyword or the name of the page. Using this method, you can search and analyze advertisements of certain pages, as well as search for information by topic or keyword. With its help it is convenient to perform an advanced search for advertising campaigns in different areas, to analyze them.
With the help of a search engine
You can also get access using the Facebook application for mobile devices. Having made a transition to a competitor’s page, click on “Page Transparency” and then on “Look in the library of advertising”. With this method, you can access the information you want from your smartphone, doing so from any convenient location.
Using Facebook Business Manager.
Are you using FB Business Manager? If so, you can get into the ads library using the dashboard. Go into “Tools” and click on “Ads Library.” In this section, you will be able to search for the ads you need, analyze them, and manage your advertising campaigns. This method is convenient for those users who actively use various Facebook advertising tools.