Amazon has provided a golden opportunity for aspiring entrepreneurs to start and grow their businesses. For those who are new to this market, it is crucial to understand the basics. In this blog, Janbox will provide you with a comprehensive guide on how to sell on Amazon, helping you launch your online business successfully.
1. Why Should Businesses Start Selling On Amazon Japan?
Have you ever wondered why so many businesses are flocking to Amazon Japan? This thriving e-commerce platform presents a wealth of benefits for sellers. Janbox Proxy Service will demonstrate these benefits to you right away.
Amazon Japan brings a lot of benefits for sellers
1.1. More sales
For sellers, Japan’s eCommerce market is brimming with potential, backed by impressive statistics. By June 2024, Amazon Japan had garnered over 562 million visits, firmly establishing itself as the most popular online shopping platform in the country.
Facing strong competition from major platforms such as Yahoo Japan and Rakuten, Amazon Japan has seen impressive expansion, with its international sales reaching $31.93 billion in the first quarter of 2024, a 10% boost from the year before. Additionally, Amazon’s total international sales grew from $118.01 billion in 2022 to $131.20 billion in 2023.
1.2. eCommerce expansion
Japan’s eCommerce potential is vast, supported by its 116 million internet users, almost half of whom shop online. The availability of mobile wallets, bank transfers, credit cards, and konbini payments adds convenience for consumers. This market’s growth is also driven by high internet penetration, broad product selection, and swift delivery services, facilitated by the country’s small geographic size.
1.3. Cautious purchasing behavior from Japanese customers
Japanese shoppers are notably discerning, placing heavy importance on reviews and word-of-mouth recommendations. This focus on reliability and product quality makes the market promising for sellers offering top-rated goods.
Sellers who enter Amazon Japan’s large market and make use of its powerful platform can unlock great growth potential, positioning themselves in one of the most active eCommerce markets worldwide.
2. How To Sell On Amazon Japan: 5 Must-Have Steps To Begin
Are you ready to tap into the lucrative Japanese market? Janbox will show you how to sell on Amazon Japan in 5 steps.Let’s get started!
2.1. Visit Amazon Seller Central Japan and set up a seller account
The first step to expanding your business on Amazon Japan is to set up an Amazon Seller account. The seller registration process consists of three sub-steps:
- Create a seller account: Go to Amazon Seller Central Japan and click on “START SELLING” to start the registration process. You will then have the option to choose between the Individual Plan (no monthly fees, per-item costs) or the Professional Plan (monthly fee with added tools and features).
- Input business details: Provide your business name, address, and the details of your Japanese bank account. In addition, you are required to submit your tax identification number and comply with Japanese tax laws.
- Validate your identity: Submit the necessary documents, including a government-issued ID, address verification, and business registration documents.
Amazon Seller Central Japan
2.2. Create a product listing
To succeed in selling on Amazon Japan, you should pay close attention to these essential product listing elements:
- Write targeted product titles: Write straightforward, concise titles that feature relevant keywords. Be sure to include essential information, such as brand, size, and model.
- Write thorough product descriptions: Provide thorough descriptions that highlight the essential features, benefits, and applications of the product. Tailor your content to meet the preferences of Japanese consumers.
- Standardize language and culture: Provide precise translations of your product titles and descriptions into Japanese, ensuring the use of culturally fitting language and formats to attract local consumers.
- Localize Your Product Listings: Customize your listings to reflect what Japanese consumers value. This could include aligning with local trends, tweaking measurements, and emphasizing points that attract Japanese shoppers.
By this approach, you would utilize Amazon Japan effectively and guarantee that your listings are in line with local market standards.
Tailor your content to meet the preferences of Japanese shoppers
2.3. Optimizing product listings for higher rankings
After your listings are published, shift your focus to optimizing them for maximum visibility. Here are recommendations from Janbox to help your listing gain more visibility with potential customers:
- Discover the keywords frequently used by Japanese customers and add them to your titles, product descriptions, and even bullet points to improve your listing’s search ranking on Amazon Japan.
- Offer clear, high-resolution images featuring multiple angles and lifestyle contexts to help Japanese shoppers picture the product more effectively.
- Create detailed, engaging product descriptions in Japanese, emphasizing the main features and benefits that align with local tastes.
- Hire a native speaker to assist you if you are not fluent in Japanese. A native professional will know the language nuances, natural writing style, and product search habits of Japanese consumers.
2.4. Select preferred shipping and fulfillment method
If you are unfamiliar with Japan’s logistics and international shipping processes, choosing Fulfillment by Amazon (FBA) could be a good option. FBA lets Amazon manage the storage, packaging, as well as shipping of your products, resulting in faster deliveries and greater customer satisfaction.
FBA provides access to Amazon Prime and a range of promotional tools, helping to boost your product’s visibility and potential sales. By utilizing FBA, you can focus on business expansion in Japan while Amazon takes care of the logistics, making it a smart choice for selling on Amazon Japan effectively.
2.5. Develop marketing and advertising plans
To effectively promote your listings on Amazon Japan, use Amazon’s ad services like Sponsored Brands, Sponsored Products, and Sponsored Display ads to improve visibility and target the right keywords. Also, participating in Best Deals or Lightning Deals on Amazon Japan can increase shoppers’ attention and help boost sales.
Do not forget to use external channels like social media and working with influencers if you want to attract more traffic. Ensure your ads appeal to Japanese shoppers by localizing them and emphasizing features (eg: craftsmanship and quality for clothes). These aspects are especially valued in Japan and can give your products an edge in the competitive market.
Conclusion
As you begin selling on Amazon Japan, keep in mind that success requires patience, persistence, and adaptation to local consumer behaviors. With the insights provided in the “How to sell on Amazon” guide, you are now equipped with the basics to embark on your journey and solidify your position in the Japanese market. Wishing you all the best as you embark on your selling journey with Amazon Japan.
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