Overview of Huawei AppGallery
Huawei AppGallery is now a significant player among global app stores, installed on Huawei and Honor devices in 170+ countries, with particular dominance in China. This store controls 38% of the Chinese Android market but also has a substantial user base outside China. For developers, AppGallery’s full compatibility with Android means no extra development is required, and its unique “Gift Center” feature incentivizes users with in-app bonuses.
Key ASO Factors for Huawei AppGallery
Huawei AppGallery’s ASO elements resemble Google Play and App Store but have unique characteristics:
- App Name: Up to 64 characters, fully indexed. Keywords should be carefully chosen, and special characters or brand names should be avoided.
- Short Intro: 80 characters, indexed. It is ideal for showcasing key app benefits, but only 35 characters are visible initially.
- Full Description: Up to 8000 characters, indexed. This provides ample space for detailed app info and keyword integration, maximizing search visibility.
- New Features Section: Up to 1000 characters, indexed. Highlight recent updates or improvements here, boosting keyword coverage.
- Localization: AppGallery supports 78 languages, allowing developers to expand their reach globally by tailoring metadata to specific regions.
Promotion on Huawei AppGallery
AppGallery offers three main promotion types to increase app visibility and downloads:
- Paid Promotion: Set up cost-per-download (CPD) campaigns through Huawei Ads, similar to Google Ads, helping your app appear in Recommendations and top search results.
- Free Promotion: To attract users, leverage AppGallery’s in-store banners for new apps and promotional credits in the Gift Center.
- Joint Promotions: Collaborate with Huawei for pre-order and other marketing support. This is highly effective for games, allowing you to reach a wider audience right before launch.
Navigating AppGallery
Huawei AppGallery includes several essential sections:
- Featured: App recommendations by AppGallery.
- Categories: Apps sorted by categories/subcategories for easier discovery.
- Top: Equivalent to “Top Charts,” showing the most popular apps and games.
- Manager: Displays updates, storage, and installed apps.
- Me: A personalized section with account settings, purchase history, and rewards.
Challenges and Advantages for Developers
Advantages:
- Access to a high-income audience with significant global reach
- Integrated promotional tools, such as Gift Center rewards and joint campaigns with Huawei
Challenges:
- Stringent compliance standards, especially for Chinese market entry
- Mandatory Game Registration Number (GRN/ISBN) for games in China, though not required elsewhere
There isn’t a wide range of analytical tools for this app store. However, keyword analysis and metadata optimization are just as essential. You can use several ASOMobile tools similar to ASO for Google Play.
